Innovation Management

Innovation, no matter how revolutionary, will not be adopted for use without being properly incubated and managed. Key for market adoption is finding, analyzing, and valuing the ‘market fit’ of the innovation and focusing the research toward the targeted market and application. To do so requires an understanding of market factors such as leading corporate strategies and trends, expected profitability, market sizes, growth rates, the supply chain, and the value of the intellectual property.

Madisi provides expert market research and market strategy services that will guide innovation toward the market and create a business and market strategy that will allow the innovation to go beyond concept and into the market.